Tout de Sweet

Tout de Sweet already existed; this project was a rebrand. Everything that happens around it, from the coffee to the pastries, cakes and desserts, is treated like a piece of art.

With a French name and an aesthetic built on that idea, we looked for the moment in French culture when everyday life itself started to become art. We found it in the Belle Époque: the years when people dressed with real elegance, the arts became widely known and well paid, the Eiffel Tower went up and new movements appeared everywhere. Men wore suits; women wore long dresses and large hats.

We went back to that time and translated its aesthetic into something minimal that works today. That is where the whole Tout de Sweet concept comes from.