The Quality Control
2026 · Coffee academy brand identity · UAE
Overview
The roastery academy behind Things. It teaches you how to make the perfect cup, and supplies coffee to cafés across Dubai.
The concept
The Quality Control is a roastery and an academy. It teaches people everything about creating the perfect flavor, aroma and essence of a coffee, from zero to one hundred.
We built an identity that works for an academy but also as a meeting point: a place where people come to spend time, have a coffee and feel valued, part of a community.
The tagline, The Art of Coffee, The Science of Quality, plays on the thin line inside a roastery: the art of making coffee, and the science of reaching the perfect point.
The identity
