“Premium price. Discount look.”
People believe the look, and ask for a discount.
The book
7 mistakes5-minute readMade for
FoundersBusiness ownersThe format
Phone + desktop PDFEnglishEarn their trust in the first 3 seconds
Before they read a word, people decide if they trust you. This book shows the 7 visual mistakes that make them leave, and a clear fix for each.
Get the book · $12- Instant PDF download
- Secure checkout
- 30-day money-back guarantee
• Sound familiar?
Good product, but people still leave
“Eight messages. One post.”
When everything matters, nothing gets remembered.
“Same as everyone.”
Then only the price is left to compare.
It's rarely the product. It's the first look. Each mistake comes with a 5-minute check and a clear fix.
• Try it today
The 3-second test
Show your last post to someone for 3 seconds, then hide it. Ask what it was about. If they can't say, your customers can't either. Mistake 02 shows you how to fix it.
• Inside the book
7 mistakes; 7 fixes
Swipe or tap through them. Every mistake comes with a diagram, a 5-minute check and one fix for today.
Swipe →
• Mistake 01 · You look cheaper than you charge
Why a rushed look gets you asked for discounts
Good product. Fair price. But it looks rushed, and people believe the look.
5-minute check
Put your Instagram next to a brand that charges the same. Which looks more trustworthy?
Fix it today
Remove one thing that looks rushed.
• Mistake 02 · You say everything
The 3-step rule that makes a post land
What is it? Why should I care? What do I do? A fourth step is probably noise.
5-minute check
Show your last post for 3 seconds. Can they say what it was about?
Fix it today
Cut half the text. Make one thing big.
• Mistake 03 · Your photos give you away
A free photo setup that looks careful
Online, the photo is the product. A dark, messy photo says “they don't care.”
5-minute check
Look at your last 9 photos. Do they look like one business?
Fix it today
Pick one spot by a window. Shoot everything there.
• Mistake 04 · Too many typefaces
Why 5 fonts look like 5 businesses sharing one sign
Every new font looks a little less sure. One typeface, three sizes. That's the whole system.
5-minute check
Count the fonts in your logo, posts and menu. More than two is too many.
Fix it today
Pick two. Delete the rest.
• Mistake 05 · A different brand everywhere
Where to start when nothing matches
New colours here. Old logo there. Every broken line is a moment of doubt.
5-minute check
Put your Instagram, website and invoice on one screen. Circle what doesn't match.
Fix it today
Fix the place people see most first.
• Mistake 06 · A logo, not a brand
Would people know it's you without the logo?
A logo is only the tip. Colours, type, photos and layouts are what people remember.
5-minute check
Cover your logo. Would people still know it's you?
Fix it today
Pick 3 colours. Use only those.
• Mistake 07 · You look like your competitors
How to stand out without lowering your price
If you look like everyone else, people choose the cheapest. Being noticed comes before being chosen.
5-minute check
Cover the names of the top 6 in your industry. Can you find yourself?
Fix it today
Find what everyone does. Do the opposite once.
• Two versions
On your phone. On your desktop.
The same book in two PDFs. One made to scroll on your phone, one made for a bigger screen. Read it wherever you check your brand.
• Who it's for
For owners who do their own design
Shops and restaurants
Menus, photos and posts that look as good as what you sell.
Service businesses
A first impression that matches the quality of your work.
Anyone without a designer
Clear rules you can apply yourself, this week.
• What you get
See it. Check it. Fix it.
- 7 visual mistakesThe ones that make people leave before they read a word.Diagrams
- 7 five-minute checksDo them with your brand open next to the book.5 min each
- 7 fixes for todayClear actions you can do yourself, no designer needed.Today
- The self-auditSeven yes-or-no questions and a score that tells you where to start.15 min
- Two versionsOne PDF made for your phone, one for desktop.PDF
Why $12
$12$17
The first look decides if people trust you. This book shows you what to fix first.
Get the book · $12• No risk
Read it. Fix one thing. Or get your money back.
If the book doesn't help you see what to fix in your brand, email ana@personaoffice.co within 30 days of purchase and we'll refund the full $12. No questions.
• Before you buy
Questions
Is this a printed book?
No. You get two PDFs in English, one made for your phone and one for desktop, right after checkout. A 5-minute read.
Do I need to know about design?
No. Every mistake comes with a 5-minute check and one fix in plain words.
Which book should I read first?
Start here. Then As Good As It Is goes deeper with 12 ideas. If you design brands, From Symbols to Systems is the full playbook.
What if it's not for me?
You have 30 days. Email ana@personaoffice.co with your order number and we refund the full price.
Who wrote it?
Persona Office, a brand identity studio. It's what the studio explains to every business owner before starting a project.
Don't fix everything. Fix the next thing.
$12$17
- Instant PDF download
- Secure checkout
- 30-day money-back guarantee
Next step · 12 ideas
As Good As It Is
Make your brand look as good as the business behind it. A 10-minute read.
Swipe to see inside →
See the book · $17