We help businesses grow, launch products and build enduring relationships with their communities through design. Persona is focused on the dialogue between design, its narrative, and the public, we are a team of experts in naming, Brand Identity, Packaging, & Art direction.



Dr.CBD Full Project 2023
Brella is an adaptogenic beverage concentrate that allows consumers to have mocktails or complex alcohol-free beverages On-The-Go. Brella is an adaptogenic beverage concentrate that allows consumers to have mocktails or complex alcohol-free beverages On-The-Go. It is a syrup-like concentrate that you squeeze into soda water or other mocktails to add flavor / active ingredients.
VVR is the perfect rosewater product for a demanding public that seeks more than what is established as common in the current market. VVR Rosewater creates in its essence an authentic look & feel inspired by natural environments that envelopes you whilst being immersed in nature’s serenity. With VVR, your skin can be tempered to its natural state with pure ingredients, free of any artificial preservatives, fragrances, or dyes — giving you the luxury of indulging in a fragrant rosewater treatment wherever you please. From your home to your spa sanctuary, VVR Rosewater’s aroma will awaken your senses and inspire you to live your best life.
Alma Negra is a brand focused on rings with rock & roll style and mysticism, a brand with clients demanding adventure and new experiences, the brand is inspired by a character born in the Mexican Catholic walks or pilgrimages, “the Old Man of the Dance” this character is the representation of sin, a demon or the devil and is strategically simulating the persecution of believers, giving a classic scene of the monster chasing the angel. 
NaBe is a fresh Brand born in Miami, the brand is about the sea and the sky, and its naming is the sum of two concepts,  Natural Beauty Na + Be. The graphic solution is a color palette inspired by the blues of the sea and the sky, different blue tones focus on the freshness of its products. Typography plays an important role in packaging design, focusing on the brand name and creating a subtle category for secondary elements.
Rancho Familia is inspired by natural horizons located in northern Mexico, geography influences its flavor its essence and identity. We create a typographic system adaptable to any space and format in conjunction with simple elements. A logo inspired by the iconic silhouette of that man riding his steed at full gallop.
Negrito Lindo Café De Altura is more than traditional coffee, from Chiapas in the mountains of Mexico. The branding system brings adventure, creativity, and flavor. A unique braille system on a coffee label, designed for those who want to take the next step.
Selection Of logotypes, Word marks, and Icons for Restaurants, Coffees, Alcohol, Popcorn, Pets, Real State, Smoke Shops and more.
Visana is a project focused on health and well-being, we create a name through a sum of concepts: Vida + Sana, giving life to a unique and memorable name. The brand creates a unique vital simplicity with a mature, relaxed wink.
The Santo beer is about the bright at the end of the road, a mysterious light, without identity, for a few a light of regret, for others a path of peace.

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