Now open for new business

Persona Office. Brand identity studio. People choose a brand before they choose a business. People choose a brand,before they choose a business.

Brand identity studio · We connect cultures™

Full brand identities, built from scratch, so people choose you before they ever meet you.

See the work

01 — The studio

Most brands are built piece by piece: a logo here, a menu there. We start from one central idea and build the whole identity from it, so everything people see says the same thing.

02 — Selected work

Brands people decide on.

Each one started with one idea. See what grew from it.

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All case studies

03 — How we work

Four stages, one idea through all of them.

Brief
Concept
Mood
Pitch
Brand identity

04 — Books

Read how we think, before we ever meet.

Origins The Present The Mind The Strategy The Process The World The Visual System The Pitch Brief Concept Mood Pitch

Inside the books

From the first mark to the final pitch.

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Building your brand…

From brief to brand system.

BriefConceptSystem

Now open for new business

Your next customer is already deciding.

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