Functional Practice is opening on Skool.

join free, level up as you go ↘

For anyone learning brand identity, branding & strategy

Functional Practice is the learning space of Persona Office. The thinking behind every identity the studio builds, opened up one clear idea at a time: short lessons, diagrams and live calls. Everyone on the waitlist gets the free level.

Join the waitlist ↗ See the levels ↘

Opening soon

Free level for the list

Leave your email and your free access arrives when we open.

Join the waitlist ↗

4Levels to grow into

5Minutes per lesson

Not a styleNot softwareNot pixels

The idea first.

Whatever look the brand or the project needs, the community goes to how to think, what to do and where to pay attention. Reviews look at ideas and decisions.

Four levels · start free

Start free. Level up.

each level includes the one below ↘

Level 1FreeYours for joining the waitlist
The community feed
A Functional Practice diagram to discuss every week
The first lesson of every topic
Level 2StandardFounding price · the list hears it first
Every short lesson, about 5 minutes each
One idea per lesson, straight to the point
New lessons every month
Level 3PremiumFounding price · the list hears it first
Everything in Standard
A live call every month, questions and ideas reviewed (format to be confirmed)
Level 4VIPFounding price · very few seats
Everything in Premium
Project review on a one-on-one call

Inside the community

What's inside.

the method of Persona Office, in pieces ↘

Short lessons

Five minutes. One idea.

Straight to the pointNo filler. Each lesson explains one thing you can use the same day.

Brand identity & strategyHow a brand is understood, built and judged, from the first idea to the full system.

Concept, story and the full identityHow Persona Office turns an idea into a concept, and a concept into a complete brand identity.

Feed

Diagrams to talk about.

Functional Practice diagrams with a question to comment on. Taking part moves you up.

Live calls

Questions, live.

For Premium and VIP. Day, time and format to be confirmed.

One-on-one

Your project, reviewed.

A one-on-one call to review your own project, for VIP.

Functional Practice diagram: your story, from a place, a memory, a feeling and a piece of history

How it works

Simple from the start.

Join the waitlist

Leave your email below.

We open on Skool

Your free access arrives by email.

Learn and take part

Diagrams, lessons and conversation. Taking part moves you up.

Level up when you're ready

Unlock the lessons, live calls and one-on-one reviews.

Who it's for

Anyone who wants to learn brand identity.

How a brand is understood, built and judged
The difference between a logo and a full brand identity
Find the concept before the look
Build, evaluate and present a full brand identity
The strategy behind every identity decision

FAQ

Before you join.

What is Skool?

An online community platform. The feed, the lessons, the calendar of live calls and the members all live in one place, on web and mobile.

Is the free level really free?

Yes. Everyone on the waitlist gets the free level when we open, with no card needed for it.

When does it open?

Soon. Everyone on the list hears it first, by email.

What language is it in?

English, from start to finish.

Do I need to know any software?

No. The community doesn't teach software. It teaches how to think about a brand.

Is this the same as Persona Office?

No. Persona Office builds brand identities for clients. Functional Practice is where that method is taught. One-on-one sessions stay separate.

The waitlist

Join the community.

the free level is yours ↘